Despite its value, it is still frequently misused and misunderstood. The main mistake is to think that it can solve all of a business's problems, such as improving conversion, increasing sales, brand visibility, among others, in just one day.
The truth is that working with marketing requires not only determination and patience, but also efficient metrics to accompany your results .
To help you with this, today we bring you the main thailand telegram marketing metrics so you can check the effectiveness of your actions. Stay with us!
What is marketing?
There are many definitions that you can find about the concept of marketing. But, to understand it in a simplified way, we can summarize it in a set of techniques and strategies that aim to identify the needs of customers and satisfy them in a profitable way, both for the company and for the consumer.
It is made up of different areas and each one develops essential activities to propose marketing strategies.
One of the best known strategies is the marketing mix . Its purpose is to position the product or service in the market through 4 variables , also called the 4Ps: Product , Price , Place , Promotion .
What are metrics about?
Metrics are measurement systems that serve to quantify and evaluate aspects of a business, for example, trends, behaviors and results.
They are able to measure and evaluate the performance of any action and show whether or not the strategies are contributing to a company's results.
Analyzing the results generated by metrics allows a business to:
- Provide a basis for decision-making;
- Determine new opportunities and the investment needed to achieve them;
- Maintain the productive focus of operations;
- Identify the strengths and weaknesses of strategies;
- Check operational failures and suggest solutions;
- Reduce the degree of uncertainty about the future.