Foster community and customer service.

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Social media is a two-way street. You can’t only respond to the positive and ignore the negative. Show your customers you care, and they’ll keep coming back even through the inevitable bumps.

5. Tie in your social media plan with your business plan.

To start a social media plan, begin with your overall business tunisia whatsapp number database plan and think about how to integrate social media with all parts of your business (e.g., Twitter for customer service, LinkedIn for HR, Facebook for customers).

And, just to show that social media does impact the bottom line, here’s a story that one panelist shared: He had a bad experience waiting in a line at a major hotel and tweeted #fail. A neighboring hotel saw it and responded, “Sorry you’re having a bad time, hope the rest of your stay is better.” The next time, he stayed at this neighboring hotel; not only that, his friend asked if he’d recommend it for a family reunion because of the tweet he saw. Twitter works!

Finally, Dave Kerpen (one of the panelists) and his team at Likeable offered up a free ROI whitepaper that I thought was pretty informative. The great thing is you didn’t have to be at the show to get it; download the “3 Easy Ways Retailers Can Measure ROI From Social Media Efforts” here.

All in all, a good panel; loved the stories about real-life successes!