In The Era Of The Attention Economy, The Branding Team's Biggest Challenge Is To Convert Occasional Consumers Into Fans Of The Brand, To Have A Space In Their Memory Beyond Direct Consumption. Thinking About The Concept Of Branding, It Is Easy To Understand How Musical Curation Enters Into This Process. Music Curation For Brands Involves The Strategic Use Of Music As A Powerful Tool To Communicate A Brand's Values, Personality And Message.
Musical Curation Cannot Be Done Without A Method. We honduras email list Already Can Be Very Complex Given The Amount Of Music Available In The World. Among So Many Songs And Possibilities For Working With Music, How Can You Strategically Decide Which Song Or Musical Action Best Conveys The Message That The Brand Wants To Convey To Its Audience? Just Like In Scientific Research, The Best Way To Guarantee The Reliability Of Musical Curation Is Have A Method Defined By Experts, Capable Of Correlating Brand Identity Characteristics And Attributes With Musical Genres And Artists.
We Brought As An Example The Method Created By The Bananas Music Agency. The First Step In Successful Music Curation Is To Dive Into And Decode The Client's Brief, Using Tools Such As Brand Persona And Archetypes, Creating The Hypotheses That Will Guide The Project. At This Moment, All The References And Information That The Team Of Curators Has That Relates To The Dna Of A Brand Begin To Be Organized To Predict Possible Musical Scenarios.