Bot Dataset

Video ads deliver impressive numbers, which Twitter and Vine have now also internalized. Twitter is known for its text orientation, which is also underlined by the maximum length of 30 seconds for videos. Short 6-second Vines often adorn Twitter timelines - after all, both services belong together ...

The key to the success of ads campaigns is pursuing a clear goal, which should be defined before keyword research. The goal has a significant influence on which keywords and campaign types are even considered.

For example, if ads are to be used as a high-performance online marketing channel to help ...

What exactly does RLSA mean?
RLSA - or Remarketing Lists for Search Ads - refers to the use of remarketing lists for campaigns in the search network. The remarketing lists can be used for bid adjustments or for targeting. In contrast to remarketing in display campaigns, RLSA is always used in ...

It should be clear to every SEO by now that Google is increasingly focusing on the user experience, satisfying search intent and the user's experience when searching through various updates and changes to the algorithm. In order to meet these requirements, website operators must first and foremost ...

The SEO trends for 2022 show that rich results and featured snippets will continue to be of central importance in the coming year when it comes to making your own website look appealing in the search results, creating trust and encouraging people to click - or actually making the latter unnecessary ...

GDPR compliance and data-driven web tracking: What initially sounds contradictory now goes hand in hand thanks to Google Consent Mode – and can give advertisers a competitive advantage.

With the help of two new tag settings - "analytics_storage" and "ad_storage" - the API can independently ...

Personalized advertising as we know it could soon be history. Google has just reinforced its privacy-first plans and presented a solution to replace individual tracking. The competition will probably be forced to follow suit. But there are still many challenges to overcome.

Google's recent ...

Twitter Cards offer a good way to display content from the social network in Google search. The information here comes from a Twitter profile. A short text and an image are used to encourage the user to read on.
carousel display
Carousel ad formats are particularly common for search queries that ...

By conducting AB tests, important conclusions can be drawn about the design of the website. If the results are analyzed correctly, the appearance of the website can be optimized as best as possible for visitors.

AB Tests Graphics
What is AB Testing?
AB testing in marketing – this is a data-driven ...

SEO errors can have dramatic consequences for the performance of your website. Online marketing and the SEO world are constantly changing, so it is necessary to stay up to date and work on the website regularly. Techniques that worked months ago may no longer meet the search engine quality ...