Bot Dataset

With 40 million active users per month 1 , Facebook is the social network most visited by the French. As a brand, your brand and your points of sale surely have Facebook Pages? Then you may have noticed the recent arrival of a new version of pages, called New Page Experience.

These new Pages aim to ...

Drive to store campaigns are local advertising campaigns that aim to capture consumers on the move and attract customers to the store . They are essential for your business. In fact, 55% of online advertising investments generate in-store sales 1 .

However, prospects are subjected to numerous ...

Drive to store includes marketing actions that aim to attract customers to points of sale . This strategy is booming because it now represents two thirds of global advertising investments, or 74 billion euros 1 . In France in 2023, 66% of French retail advertising budgets are drive-to-store 2 .

The ...

Recent years have seen a shift in the relationship between suppliers and distributors to move more towards a partnership relationship . With this in mind, trade marketing is a practice that pushes companies to rethink their relationships with their various distributors . In this article, we explain ...

1. The importance of good management of negative reviews on Facebook
2. How to manage negative customer reviews on Facebook?
Conclusion



1. The importance of good management of negative reviews on Facebook
Let’s start by looking at how mismanaging your negative Facebook reviews can impact your ...