Bot Dataset

As an online marketer, we have been spoiled in recent years. We managed to collect a huge amount of data about our target groups in marketing platforms such as Facebook, Instagram, LinkedIn and of course Google. This ensured that we knew exactly which interests, age groups and locations our ...

Of course, you should not only look around you, but also at how you are perceived, what your customers and followers think of you . You can investigate this by using:

Analytics: where on the website do visitors drop off, which pages are interesting, which products are doing well? All questions you ...

Research into in-game advertising shows that aggressively pushing ads on the nose can have a negative effect. According to research, it is precisely the subtle processing of your brand in, for example, a virtual environment that ensures that purchasing intentions increase significantly.

Are they ...

Within the marketing world, we find ourselves in a constant stream of changes, developments, opportunities and especially challenges. The transition to Google Analytics 4, AI and Generation Z have characterized 2023.

The transition to Google Analytics 4
An important side note to start with; the ...

A good marketing approach starts with a strategy, and with that with the basics. In this article a plea to go back to the basics in order to be successful in your B2B marketing.


Anyone who follows the news around B2B marketing a little, for example via LinkedIn, podcasts or all kinds of ...

However, AI cannot work without human input. It is therefore extremely dependent on the instructions we give AI. And that can be a direct disadvantage of using it. If you as a professional do not give the right instructions, the technology can actually be extremely time-consuming.

We all know that ...

However, AI cannot work without human input. It is therefore extremely dependent on the instructions we give AI. And that can be a direct disadvantage of using it. If you as a professional do not give the right instructions, the technology can actually be extremely time-consuming.

We all know that ...

Engie removes any doubts the customer may have with ' microcopy '. This copy creates reasonable expectations and removes specific objections from the customer.

Microcopy therefore creates an immediate context for understanding and processing information. For example, under the three USPs you place ...